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Bachelor of Business Studies (BBS) Degree
As a college of the National University of Ireland, Shannon College offers two degree routes to an international business and hotel management career.

The Bachelor of Business Studies Degree in International Hotel Management (BBS) is a four year degree program that comprises 6 academic semesters and 2 professional placements. Graduates of this course are prepared for their future roles as General Managers in the international hotel and hospitality industry or senior management positions in a wide range of industries. As entrepreneurship is encouraged at Shannon College, graduates of this course are also prepared to start their own businesses. Please read the Career Options Web page for further information.

Structure of Studies
Students follow a comprehensive study structure to prepare them for their management careers, with particular emphasis placed on professional practice. Learn more below about the subjects and professional placements offered to students completing the BBS degree.

Study Element Location
Semester 1 Studies
• Information Systems Technology
• Business Communications
• Economics 1
• Financial Accounting
• French/German/English
• Food & Beverage Studies 1
• Accommodation Services & Front Office
Shannon College
Semester 2 Studies
• Information Systems Technology
• Management
• Financial Accounting
• Economics 2
• French/German/English
• Food & Beverage Studies 1
• Accommodation Services & Front Office
Shannon College
Professional Placement 1 (12 months) Ireland, Switzerland, Germany, Belgium, Luxembourg, or France

Semester 3 Studies
• Principles of Marketing
• Management of Human Resources 1
• Business Information Systems
• Operational Analysis & Control
• Quantitative Methods
• Hospitality & Business Law
• Management Accounting
• French/German/English
• Food & Beverage Studies 2
• Accommodation Management

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Semester 4 Studies
• Principles of Marketing
• Management of Human Resources 2
• Business Information Systems
• Operational Analysis & Control 2
• Financial Management
• Research Methods
• Food & Beverage Studies 2
• Accommodation Management
Shannon College
Semester 5 Studies
• Marketing Management
• Entrepreneurship
• Management of Human Resources 3
• Strategic Management
• Tourism
• French/German/English
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Semester 6 Studies
• Marketing Management
• Strategic Management
• Operational Analysis & Control 3
• Hotel Management Information Systems
• Financial Management
• Dissertation commences
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Professional Placement 2 (10 months) Ireland, UK, Europe, USA, the Arabian Gulf or Asia

Students engage in intensive language training to prepare them for their professional placements overseas. Students whose mother tongue is English pursue either French, German or Spanish as their continental language. All other students study English. Students wishing to pursue French as a language option are required to attain a minimum of B3 at Ordinary Level in the Leaving Certificate. Shannon College actively encourages students to develop their linguistic skills as the ability to speak more than one language is a real advantage to any business graduate.

The progress of each student is closely monitored throughout the duration of his/her studies. This support is particularly visible while students are on professional placement. Faculty members visit students on placement to ensure that they are satisfied with their working environment and that they are developing real competence in international hotel management.

Upon successful completion of their studies, graduates are awarded a Bachelor of Business Studies Degree by the National University of Ireland. At this stage, graduates can choose to work in a management capacity in industry or pursue postgraduate studies at university.