THRIC 2010

Tourism and Hospitality Research in Ireland Conference

was hosted by Shannon College of Hotel Management on June 15th and 16th, 2010

Theme:

“Current Challenges and Future Opportunities”

THRIC 2010, the 6th annual ‘Tourism and Hospitality Research in Ireland Conference’ took place this week for the first time in the Midwest region of Ireland. Shannon College of Hotel Management hosted the conference which attracted researchers and academics in the fields of tourism and hospitality from around Ireland and abroad. The two day conference blended the best of Irish and international research with keynote speeches from Mr. Gerald Lawless, Executive Chairman of Jumeirah International, Dubai and Dr. Des O’Mahony, Founder and Chief Executive of Bookassist.

Other keynote speakers included Mr. Brian O’Connell, Chairman, and Mr. Michael Vaughan, Tourism Pillar Facilitator of Ireland’s Atlantic Way. The second day of the conference featured a conference call discussion with Prof. Abraham Pizam, Dean and Chair in Tourism Management, University of Central Florida, and the conference was formally closed by Prof. William Golden, Dean, College of Business, Public Policy and Law, NUI Galway.

Presentations by the  Keynote Speakers, Conference Presentations and Full papers and other conference material are available to download below.

Keynote Presentations

Mr. Gerald Lawless, Executive Chairman of Jumeirah International, Dubai

Dr. Des O’Mahony, Founder and Chief Executive of Bookassist

Mr. Brian O’Connell, Chairman, and Mr. Michael Vaughan, Tourism Pillar Facilitator of Ireland’s Atlantic Way

Prof. Abraham Pizam, Dean and Chair in Tourism Management, University of Central Florida

Presentations and Papers are organised by Theme.

Tourism Marketing

>>Marketing Adventure Tourism-What Works and What Doesn’t

Professor Toni Bauer
Dept of Tourism
Munich University of Applied Sciences

>>The Case of Lifestyle Entrepreneurs in Ireland: an Examination of Surf Tourism Entrepreneurs in Bundoran and Lahinch

Ben Marchant
Dublin Institute of Technology
School of Hospitality Management and Tourism

>>Perceptions of Risk in Ireland’s Emerging Adventure Tourism Industry

Cian O’Driscoll & Sophie Price
HCT Dept,
Institute of Technology Tralee

Sustainability

>>Demand for and Perceptions of Sustainable Tourism Certification in Ireland

Aine Conaghan & Dr. James Hanrahan
Institute of Technology Sligo

>>The Sustainable Management of Tourism Attractions in Ireland

Caroline Gildea & Dr. James Hanrahan
Institute of Technology Sligo

>>Sustainable luxury: A case of strange bedfellows?

Tiffany Low
University of Bedfordshire
United Kingdom

Competitiveness

>>Creating Superior Competitive Advantages for the Small Tourism Firm Through Capitalising on the Firm-Level Dynamic Capability of Innovativeness

Margaret Walsh
Dr Patrick Lynch
Dr Denis Harrington
Waterford Institute of Technology

>>Facing A Changing Climate-Challenge and Opportunities for Irish Tourism

Nichola Salmon
Icarus, Department of Geography, NUI Maynooth.

>>Framework for enhancing competitiveness in culture and heritage organisations in the Irish tourism industry

Catherine Gannon
Dr Patrick Lynch
Dr Denis Harrington
Waterford Institute of Technology

The State Sector

>>State-Sector Flux: Challenges, Opportunities and Reflections from the Frontline of Ireland’s Hospitality Industry.

Finian O’Driscoll
Shannon College of Hotel Management

>>Factors Influencing Technology Adoption Amongst Tourism SME’s

Dr Sean Duffy
School of Tourism
Letterkenny Institute of Technology

>>Capitalising on the Olympics for Hospitality & Tourism Students – A Case Study on Partnership with the Public Sector

Ian Bickerstaff
University of Ulster

The Environment

>>An Investigation into the Practice of Corporate Social Responsibility in the Hotel Industry in the South West Region of Ireland

Shirley Millar
Cork Institute of Technology

>>Stakeholder Participation Groups within the Context of Sustainability

Dr Bronia Hall
University of Lincoln

>>Factors Affecting Consumer’s Adoption and Usage of Self-Service Technologies in Tourism

Petranka Kelly
Dr Jennifer Lawlor
Dr Michael Mulvey
Dublin Institute of Technology

>>What are the barriers to implementing environmental practices in the Irish hospitality industry? A literature review

Helena Doody
Shannon College of Hotel Management

Networks

>>An investigation into the Potential to Attract Additional Business Tourism to the Mid-West Region Through the Development of Professional Association and Academic Conferences.

Ailse Quinn
Dr Sinead O’Leary
Limerick Institute of Technology

>>Marketing Promotional Strategies for Ireland’s South West Butchers- An Empirical Study

Maggie Ruane
Orla Casey
Momentum Creative Marketing Services, Leitrim

>>Wine Consumer Behaviour: An Irish Market Analysis A Literature Review

Sarah Geraghty
Shannon College of Hotel Management

Strategy

>>An Integrated Approach to Developing and Implementing Strategy in Hotels

Gerry Gallagher
Institute of Technology Tralee

>>Delivering Hospitality Services to the Not for Profit Sector: Challenges and Opportunities for Social Enterprises

Caroline Egan
Carmichael Centre for Voluntary Groups

>>Fáilte go sláinte: Understanding the tourist experience concept

Noel Murray
Dr Patrick Lynch
Dr Anthony Foley
Waterford Institute of Technology

Tourism Management

>>Critical Success Factors & Performance Management: A Hospitality Context

Dr Detta Melia
Dublin Institute of Technology
School of Hospitality Management and Tourism

>>The Role of Multi-Channel Management in the Hospitality Industry

Katja Nothofer & Detlev Remy
Les Roches
Switzerland

Cultural Identity

>>Displacement Theory-Probing New Ground in Film-Induced Tourism

Peter Bolan
University of Ulster

>>Reporting on the Utility of Volunteer Employed Photography as Part of a Multi-Method Approach to Explore Ireland’s Destination Image

Sean T. Ruane
Dr Bernadette Quinn
Dr Catherine Spencer
Dr Sheila Flanagan
Shannon College of Hotel Management
Dublin Institute of Technology

>>Diaspora 2.0 Tribes, Long-Tails & the Quest for Identity

Howard Kingston
Dr Kevin Griffin
Dublin Institute of Technology

Languages

>>Foreign language use in professional placement abroad: Perceptions and attitudes of Hotel Management students

Dr Maria Palma Fahy
Shannon College of Hotel Management

>>Looking at language in the hospitality industry

Kristin Onderdonk-Horan
Margaret Healy
Shannon College of Hotel Management
Mary Immaculate College
Limerick

>>Examining Hospitality Students’ Motivation to Acquire a Second Language at Third Level

Loraine Kavanagh
Shannon College of Hotel Management

Education

>>Can we be “friends”? Social networking and student engagement in an academic environment.

Mary O’Rawe
Dublin Institute of Technology

>>Undergraduate dissertations – learning from student and supervisors experiences

Geraldine Gorham
Dr. Ziene Mottiar
Dublin Institute of Technology

>>Student’s Perspective of Irish Higher Education Institutions’ Role in Meeting the Economy’s Recessional Needs

Dr Noelle O’Connor
Ann Conway
Limerick Institute of Technology

Education and Research

>>Should database education be more focused on preparing learners for careers involving event management?

Martina O’Neill
Dundalk Institute of Technology

>>Defining Professionalism in the Tourism Context

Jennifer Hussey
Dr Mary T. Holden
Dr Patrick Lynch
Waterford Institute of Technology

>>Tourism in Northern Ireland – A Public Sector Quagmire!

Dr Adrian Devine
University of Ulster

Download the Conference Parallel Sessions and Themes >>here.

Download the Conference Programme >>here.

Conference Sponsors

We gratefully acknowledge the generosity of our sponsors:
NUI Galway
Shannon Development
Dublin Airport Authority
Fáilte Ireland
Elsevier
Febvre
Galway Water
Pallas Foods
Castlegardens, Bunratty
Bunratty Manor Hotel
John Quinn Photography
McNamara Printers
Channel View Publications
PK Travel

For further information on THRIC 2010, please contact Dr. Maria Palma Fahey or Mr. Sean T. Ruane at thricpapers@shannoncollege.com.

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